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The Reserve Logo & Menu Design

Reserve Mock.jpg
Reserve Logo.png

The Brief

The Choctaw Casino and Resort in Durant was opening a high-end cocktail lounge in their flagship location. It was decided they wanted a logo that represented exclusivity, prestige, and history. It actually began as a whiskey bar only but through the process changed to be a high-end cocktail bar.

The Process

We researched stamps for whiskey and wine barrels as well as logos for other high-end cocktail lounges both in and out of resorts. We found several that were typographic that represented the feeling that we were going for. We began researching fonts that would evoke the feeling of tradition and prestige, We found several that were very close but none seemed to fit. In the end, we found a font that I believed would work and set about editing it to make it perfect.

The Solution

This project was open for others to submit designs for but ultimately our design was chosen. After the solution we created was chosen, we did some minor tweaks to add the line under and create the appropriate distance. Also, we chose gold for the main color of the logo and lounge. Using this logo and look we also designed the first menu.

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